Shampoos and conditioners are an indispensable category for just about any pet specialty retailer. Shampoos and conditioners may not be a large segment of a pet store’s retail offerings, but they are an important one. Generally speaking, customers are looking for shampoos in the following groups: medicated and anti-itch, odor control, color enhancing or stain reducing, and the often asked for regular shampoo. Conditioners are used to reduce static on dogs with longer coats, such as poodles or shih tzus, and they can encourage shedding of dead undercoat on shorter, double-coats such as those on beagles or huskies.
When choosing shampoos and conditioners, consumers are looking for several key features to solve specific problems and want reassurance that the products will be safe as well as effective.
Every retailer should familiarise their employee with basics of what’s in shampoos and conditioners, how they work, differences in specialty products, soap versus detergent, understanding harshness, shampoo reactions, pH, and how the products are marketed.
Working together with a trusted company to stock and promote a comprehensive selection of shampoos and conditioners can lead to good profits from this category.